What you did to get your business to where it is today, is NOT what you need to do to get your business where it needs to be now. Businesses growth requires different actions as the market changes. Barry has identified 6 ways that businesses get stuck, causing their growth to slow. By simply making changes to these ineffective patterns, your business can start to flourish again. Areas discussed are sales, marketing, social media, finance, personal productivity, managing employees and...

Every small business owner knows the drill. When business is booming, they ignore their sales and marketing efforts. Then, business slows down as a result and they turn your attention back to sales and marketing. This is a hamster's wheel to nowhere. Their business will remain flat-lined and stuck as long as they stay on the Double Helix treadmill. Barry will show how to grow a small business by tossing out the old paradigms and traditional sales techniques through his easy to follow step...

One of the most difficult elements of growing a business is hiring and holding onto the right employees. A good rule of thumb is to be slow to hire and quick to fire. Unfortunately, not many business owners follow this advice. Instead, they hire the first person that reasonably fits the role before they've learned enough about that person. Then, when the employee doesn't work out, they hesitate to fire them no matter how many other team members are affected by the incompetence. Learn how...

With the internet, every  customer can now talk to every other customer. Right now, they are talking about your business and your reputation. It's like living in a small town. Customers trust this earned media (reviews and references) from other customers over any company directed advertisement in their buying decisions. This is how small town owners have been operating for years. Every business now wants to get small and build a community.

Audience: Small Town and...

Stop confusing being busy with productivity. Recent studies have indicated that multi-tasking can cause brain damage. At the very least, it prevents you from doing any one thing to the best of your ability...and it certainly does not allow more to get done effectively. Here's the thing: Every employee will mimic the way the owner works. They could soon have a team filled with inefficient, multi-tasking workers all running around chasing their tails. This session uncovers ways to get more...

For a long time, a company's commitment to outstanding customer service began and ended in its mission statement. The goal of the customer being number one in most companies is not translated into tactics for training the staff. This is all changing in a 24/7 connected world. The truth is that customer service has become the key marketing weapon. In this new age of social media, traditional advertising has become all but meaningless while customer reviews, or "earned media," take center...