Market Under Separate Topics
PRESENTERS
Some presenters address topics that vary widely from each other and need to show potential buyers marketing messages that vary widely too.
In your eSpeakers profile, it's possible to create separate messaging for each topic so that potential buyers searching for that topic will see the content that addresses the topic they're interested in.
Create Separate Bio Text for Each Topic
You can have completely separate tex
t for the
a
udience benefits statement
and a full bio
for each of your speaking topics. When an event organizer searches by topic and views your profile, they will be shown the matching version of your bio if you've entered it.
To enter an a
udience benefits statement
and full bio for a specific topic:
-
Sign in
and get into the MY PROFILE section from the left sidebard.
-
Click into the AUDIENCE BENEFITS & BIO section
-
By default, you will be looking at the GENERAL SEARCH version, but you can create completely separate text specific to each of the topics on which you speak.
- Click one of the topics under YOUR TOPICS to edit that version. When a buyer searches on that topic and finds your profile, this version of your audience benefits statement and bio will be shown to them.
-
Click SAVE to complete.
This feature is only available to PRO level members.
Need to upgrade?
Tag Programs With a Specific Topic
You can tag your programs with a specific topic. When an event organizer searches by topic and views your profile, these programs will be shown first in your list of programs.
To identify a topic for a program:
-
Sign in
and edit your profile.
-
Choose the PROGRAMS section of your profile.
-
ADD or EDIT a program and use the topic drop-down to select one of your topics.
-
Click SAVE to complete.
Identify in the Program Title or Body Which Topic It Applies To
In addition to tagging your programs as described above, you can add text into the program title or body to allow buyers to quickly identify which topic it relates to.
For instance, instead of the program title, "Bananas are for the birds", you might use "WORKPLACE SAFETY: Bananas are for the birds". If another of your programs relates to sales instead of workplace safety, you could title it "SALES: Never Say Die". This allows buyers to scan your program list and quickly spot the programs that apply to them.
You can also drag and drop to sort your programs, grouping programs for similar topics together.
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