The SpeakerTRACK system uses sophisticated geo-location to notice when speakers in your catalog will be within about an hour's drive from one of your customers. Each month the SpeakerTRACK system assembles these speakers into an attractive email with your brand on it and sends it to the customer on your behalf. It's a great example of zero-effort marketing. 

SpeakerTRACK questions

Q: Why should I use the SpeakerTRACK system?

A: Because your customers or members will benefit from knowing when speakers are coming to their area, and it's a way to market with useful information.

Most directory publishers start using SpeakerTRACK by uploading their customer list into the SpeakerTRACK system, and then adding/removing as needed to keep the list current. Opt-outs are handled automatically by the system. 

Create an export file from your CRM application

To upload your customer list, first prepare a Comma Separated Value file (CSV). CSV is a very common file format which Excel other spreadsheet and contact manager programs can export to. Your file should have these columns  in this order : 

The order of the columns is important and must match the example shown below. Your file must have SIX columns in this order:

Optional fields:  name, city

Your file does not need to have a header row, but it won't hurt if it does. 

Load your customer list into SpeakerTRACK

Once your CSV file is prepared, sign in to eSpeakers to upload it and create a SpeakerTRACK for each row in your file. 

1. Sign in to eSpeakers as an administrative user 
   
2. In the MY DIRECTORY section, choose MANAGE MY DIRECTORY (MARKETPLACE) 
   
3. On the MANAGE screen, find the ACTIVITY section and choose SPEAKERTRACK 
   
4. On the SPEAKERTRACK screen, find the ADD area and select either the REPLACE or ADD option. If you choose REPLACE, your current list of recipients will be completely cleared and replaced by the list you upload. If you choose ADD, the list you upload will be added to the recipients you already have active.
   
5. Drag and drop your CSV file onto the "drop here" rectangle 
   
6. The processing takes a few seconds to a few minutes, depending on the number of rows (contacts) in your file. When it is complete, you'll be shown a list of the results, including the number of SpeakerTRACKs added, and information about any data from your file that the system could not process.
   

Add an individual SpeakerTRACK

Most list management is done by exporting from your CRM system and importing the list, as described above. But there may be times when you just want to add an individual recipient. 

To do add an individual SpeakerTRACK recipient: 

1. Sign in to eSpeakers as an administrative user 
   
2. In the MY DIRECTORY section, choose MANAGE MY DIRECTORY (MARKETPLACE) 
   
3. On the MANAGE screen, find the ACTIVITY section and choose SPEAKERTRACK 
   
4. On the SpeakerTRACK screen, click the ADD button 
   
5. Complete the form and click SAVE.
   

Remove an individual SpeakerTRACK

To remove an individual recipient: 

1. Sign in to eSpeakers as an administrative user 
   
2. In the MY DIRECTORY section, choose MANAGE MY DIRECTORY (MARKETPLACE) 
   
3. On the MANAGE screen, find the ACTIVITY section and choose SPEAKERTRACK 
   
4. On the SpeakerTRACK screen, scroll to locate the recipient in the ACTIVE TRACKS list. You can type letters into the filter box to show only recipients who email address starts with the letters you enter. 
   
5. Click the X control next to the recipient name you wish to remove and confirm the removal.