Renée Mauborgne
Renée Mauborgne is The INSEAD Distinguished Fellow and Affiliate Professor of Strategy and Management at INSEAD, France (the world's second largest business school). She was born in the United States.
Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over a half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times, The Asian Wall Street Journal, and numerous journals.
Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, California Management Review, and others. She is the co-author of the Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an “International Bestseller”, after reaching the “Wall Street Journal Bestseller”, “BusinessWeek Bestseller”, and “National (American) Bestseller” status. It is being published in 35 languages, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.
Mauborgne is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. In 2005 she was selected as the highest placed woman on Thinkers 50, the global ranking of business gurus, and was named along with her colleague W. Chan Kim, as "the number one gurus of the future" by L'Expansion, one of France's leading business magazines. The Sunday Times (London) called them “two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, "the next big gurus to hit the business world."
Kim and Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers. Mauborgne is also a board member of the Value Innovation Action Tank (VIAT), a non-profit organization, which has 15 Singapore government ministeries and agencies as founding partners. VIAT was established in March 2004 to bring Value Innovation to the country's private, public and people sectors. The Times (London) said, “the ultimate centre of excellence is one which does not cost the business school any money, but which positions its faculty as leaders in its field, creator of practical ideas, and direct influencer of governments. In this, Singapore's Value Innovation Action Tank (VIAT) is probably the benchmark. VIAT aims to convert Kim and Mauborgne's ideas into reality by using a variety of frameworks, processes, tools and educational programmes.”
MOST REQUESTED TOPIC:How to Build Businesses With Fans, Not Just Customers
How is it that some companies are able to innovate and create products and services that really break the mold?
Much time and energy is spent on managing known businesses and me-too products, yet Renée Mauborgne and her colleague Chan Kim’s research shows that the small 14% of fi rms that Value Innovate capture 36% of revenues and 63% of profi ts in their markets. ‘Value Innovation’ is their term for the strategic moves they’ve identifi ed that capture ‘blue ocean market space’—new, untapped market space free of competition.
So what do great innovative brands like Southwest Airlines and Swatch have in common? What do they do differently and what can we learn from them?
In this presentation, Renée Mauborgne identifi es 6 paths to Value Innovation and creating new market space.
Renée Mauborgne is The INSEAD Distinguished Fellow and Affiliate Professor of Strategy and Management at INSEAD, France (the world's second largest business school). She was born in the United States.
Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over a half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times, The Asian Wall Street Journal, and numerous journals.
Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, California Management Review, and others. She is the co-author of the Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an “International Bestseller”, after reaching the “Wall Street Journal Bestseller”, “BusinessWeek Bestseller”, and “National (American) Bestseller” status. It is being published in 35 languages, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.
Mauborgne is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. In 2005 she was selected as the highest placed woman on Thinkers 50, the global ranking of business gurus, and was named along with her colleague W. Chan Kim, as "the number one gurus of the future" by L'Expansion, one of France's leading business magazines. The Sunday Times (London) called them “two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, "the next big gurus to hit the business world."
Kim and Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers. Mauborgne is also a board member of the Value Innovation Action Tank (VIAT), a non-profit organization, which has 15 Singapore government ministeries and agencies as founding partners. VIAT was established in March 2004 to bring Value Innovation to the country's private, public and people sectors. The Times (London) said, “the ultimate centre of excellence is one which does not cost the business school any money, but which positions its faculty as leaders in its field, creator of practical ideas, and direct influencer of governments. In this, Singapore's Value Innovation Action Tank (VIAT) is probably the benchmark. VIAT aims to convert Kim and Mauborgne's ideas into reality by using a variety of frameworks, processes, tools and educational programmes.”
MOST REQUESTED TOPIC:How to Build Businesses With Fans, Not Just Customers
How is it that some companies are able to innovate and create products and services that really break the mold?
Much time and energy is spent on managing known businesses and me-too products, yet Renée Mauborgne and her colleague Chan Kim’s research shows that the small 14% of fi rms that Value Innovate capture 36% of revenues and 63% of profi ts in their markets. ‘Value Innovation’ is their term for the strategic moves they’ve identifi ed that capture ‘blue ocean market space’—new, untapped market space free of competition.
So what do great innovative brands like Southwest Airlines and Swatch have in common? What do they do differently and what can we learn from them?
In this presentation, Renée Mauborgne identifi es 6 paths to Value Innovation and creating new market space.
