Dale Bertrand
Dale Bertrand has been an SEO specialist and AI consultant to Fortune 500 companies and venture-backed startups around the world for two decades.
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing.
Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
Dale Bertrand is a speaker and marketer who has worked his entire career at the intersection of marketing and technology. Dale applies his graduate school work in computer engineering and artificial intelligence to digital marketing. He has served as a digital strategist for Fortune 500 companies and venture-backed startups for two decades.
He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and engineering. Dale worked on a team of engineers who designed and built a 5,832-processor supercomputer for the NSA.
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing.
Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
Dale Bertrand is a speaker and marketer who has worked his entire career at the intersection of marketing and technology. Dale applies his graduate school work in computer engineering and artificial intelligence to digital marketing. He has served as a digital strategist for Fortune 500 companies and venture-backed startups for two decades.
He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and engineering. Dale worked on a team of engineers who designed and built a 5,832-processor supercomputer for the NSA.
SEO for Revenue: Grow Your Business, Not Just Your Rankings
Format: Breakout
Description: Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran Dale Bertrand as he unveils his framework for...
Reverse Engineering Google's AI: Unlocking Emerging SEO Opportunities
Format: Breakout
Description:
As Google transitions away from keyword search to generative AI search, the impact on consumer search behavior, search marketing strategy and consumers perception of online content will be massive. I will analyze the technology powering Google's generative AI search algorithms to uncover how the rules of SEO will change, how customer search behavior will change and how much time marketers have to...
Process Over Prompts: Integrating AI into Established Workflows to Maximize Productivity
Description:
AI promises huge productivity gains for businesses. Yet most managers struggle to focus their team’s AI adoption efforts on high-impact workflows and strategic priorities. Instead, workers are experimenting with AI tools in isolation, leading to duplicated efforts, quality issues and legal risks. Join Dale Bertrand for an end-to-end playbook for AI implementation and a case study detailing how his team achieved a 38% productivity increase from AI-driven...
