HANA BEN-SHABAT

MBANY, US

Gen Z researcher and author. Hana informs, intrigues, and equips audiences with the insights and tools they need to win the minds and hearts of the next generation.

Hana Ben-Shabat is a world class expert on generation Z and its effect on culture, work, and commerce. She challenges audiences to think differently about Generations, go beyond the conventional stereotypes, and use generational insights to build stronger organizations and drive market success.

Building on her proprietary research and a 20-year career as a management consultant to the worlds' leading brands, Hana's keynotes weave together insights, real-world case studies, real-life Gen Z stories, and no-nonsense guidance. She leaves audiences with  actionable strategies that they can use to effectively recruit, train, and retain Gen Z employees as well as to develop and sell products and services to them. Her presentations are often described as "thought provoking", "fascinating", "inspirational", and "full of practical ideas and advice".

Hana is the Founder of Gen Z Planet, a research and advisory firm. She is the author of the book Gen Z 360 which provides a deep, often surprising, analysis of the rise of Generation Z, their arrival at a time of an unprecedented change, and their strategic importance to business. Hana is a sought-after business commentator and is frequently quoted by leading media outlets including CNBC, The New York Times, Bloomberg, Insider, AP, Forbes, Fortune, and Inc. Magazine.

Hana Ben-Shabat is a world class expert on generation Z and its effect on culture, work, and commerce. She challenges audiences to think differently about Generations, go beyond the conventional stereotypes, and use generational insights to build stronger organizations and drive market success.

Building on her proprietary research and a 20-year career as a management consultant to the worlds' leading brands, Hana's keynotes weave together insights, real-world case studies, real-life Gen Z stories, and no-nonsense guidance. She leaves audiences with  actionable strategies that they can use to effectively recruit, train, and retain Gen Z employees as well as to develop and sell products and services to them. Her presentations are often described as "thought provoking", "fascinating", "inspirational", and "full of practical ideas and advice".

Hana is the Founder of Gen Z Planet, a research and advisory firm. She is the author of the book Gen Z 360 which provides a deep, often surprising, analysis of the rise of Generation Z, their arrival at a time of an unprecedented change, and their strategic importance to business. Hana is a sought-after business commentator and is frequently quoted by leading media outlets including CNBC, The New York Times, Bloomberg, Insider, AP, Forbes, Fortune, and Inc. Magazine.

Gen Z has arrived. Are you ready for the next generation?

Format: 45 minutes keynote, in-person or virtual. 

Generation Z doesn’t play by the same rules or wait for permission. They don’t stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt.  Yes, Gen Z is here, and they are ready to change everything we know about culture, work, and commerce, presenting businesses with both opportunities and challenges.

In this fast-paced,...

Consumer TrendsEmployees / WorkforceGeneration IssuesEducational / InformativeInspirational / Life-changing

Next-Generation Marketing: Capturing the hearts and minds of Generation Z

Format: 45-60 minutes keynote to a full day workshop 


As the power of Gen Z consumers continues to rise, and their ability to disrupt becomes more evident, businesses will have to deploy different approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research and on Hana’s years of experience in advising some of the world’s leading brands, as well as on stories and best practice examples...

Consumer TrendsGeneration IssuesMarketingRetailEducational / InformativeInspirational / Life-changing

Gen Z Talent: Navigating a World of Opposites

Format: 45-60 minutes keynote to a full day workshop


Generation Z is expected to account for 30% of the workforce by 2030, so their importance cannot be overstated.  After all, the future success of many organizations will depend on their ability to attract, develop, and retain the next generation of employees. Yet, business leaders across industries seem to struggle with the arrival of Gen Z.  This session is focused on untangling all the...

Employees / WorkforceGeneration IssuesEducational / InformativeInspirational / Life-changingHuman Resources

Multi Generational Workforce: Diversity's Next Frontier

Format: 45 minutes keynote, in-person or virtual. 

As Gen Z enters the workforce, for the first time in history, we have four, sometimes five, generations working side by side – a reality that is creating a new set of challenges for business leaders.  And while workplace diversity, whether in gender, race, or age, can serve companies well by allowing them to tap into a variety of perspectives, experiences, and expertise to solve problems and generate...

Employees / WorkforceEducational / InformativeStakeholder ManagementHuman Resources