Chris Pineda
More than a keynote — a transformational experience that leaves a mark on you, your organization, and your community.
In-Person | Virtual | Hybrid Options
TEDx Speaker, Org Psychologist, Leadership Consultant, Philanthropic Partner
Chris Pineda, PhD, has seen this truth proven again and again: in classrooms, boardrooms, and entire communities. From serving as CEO in healthcare, to guiding executives and educators, to partnering with philanthropic leaders on multi-year community initiatives, every step of his journey has carried the same charge: helping people uncover purpose and create lasting change.
Chris believes transformation is caught, not taught—it spreads through lived example, authentic connection, and the environments leaders create. This conviction led him to create the Marked By Purpose™ and the 7 Conditions of Transformation™, frameworks that equip leaders to build trust, align teams, and move beyond transactional culture into impact that endures.
Today, as a transformative speaker, organizational psychologist, and the founder of Groundwork Leadership and The Rooted Institute, Chris continues to walk alongside leaders and organizations, cultivating the conditions where both people and communities can thrive.
Signature Keynote: Marked by Purpose
"More than a keynote—a transformational experience.”
This transformational keynote was born from a near impossible challenge: to ignite lasting transformation in his community with the promise of unlimited resources. For three years, nearly every effort fell short. Change seemed out of reach—until Chris turned to the wisdom of his indigenous heritage.
From that breakthrough came the Culture of One and the 7 Conditions of Transformation—a framework that moves leaders and organizations beyond transactional culture into true transformation. At its foundation lies PURPOSE.
Through story, ritual, and reflection, Chris invites participants to uncover their deeper, mark themselves with a symbol, and memorialize it with a professional portrait—a lasting reminder of their commitment.
Audiences leave not just inspired, but marked by purpose—equipped with clarity and ready to spark transformation in their organizations and communities.
This keynote includes a Professional Portrait Experience.
Professional Portrait Experience
A fully styled on-site portrait studio allows participants to receive a professional photo displaying their purpose symbol—a personal and lasting reminder of their commitment to transformation.
For select events, Groundwork offers an optional Marked By Purpose Film—a short highlight piece that captures portraits, reflections, and the collective spirit of the experience. This can be produced after the event as an add-on to the keynote experience.
For events expecting 400+ participants (I don't know what the right number should be), additional photographers can be arranged to maintain a high-quality and efficient portrait experience. This visual artifact becomes a lasting symbol of your event’s impact.
YOUR EVENT EXPERIENCE
When you book Chris Pineda, you’re not just hiring a keynote speaker — you’re creating a transformational experience that will stay with your audience long after the event ends.
BEFORE THE EVENT – PREPARING THE GROUND
Most speakers deliver content. Chris creates transformation — and that begins long before he steps on stage.
- Customized Connection Call
 Chris will meet with your planning team to understand your audience, your goals, and the transformation you want to see. He doesn’t just tailor his keynote — he aligns it with your event’s purpose.
- Pre-Event Promo Video (Optional)
 Need to boost registrations or engagement? Chris will film a personalized video introducing Marked by Purpose and inviting attendees to come ready for a meaningful experience that’s far more than motivation.
- Attendee Welcome Message (Optional)
 For registered guests, Chris can record a short “I can’t wait to see you” message that thanks attendees for registering and sets the tone for reflection and anticipation.
- Pre-Event Resources
 Chris can provide a short blog or newsletter post on purpose, transformation, or leadership culture to help prime your audience before the event.
DURING THE EVENT – CREATING TRANSFORMATIONAL SPACE
Some speakers inspire for an hour. Chris transforms the room.
- Immersive Storytelling + Indigenous Wisdom
 Through powerful storytelling, reflection, and Filipino indigenous practices, Chris weaves together purpose, culture, and psychology to help audiences move beyond transaction and experience transformation.
- Interactive Experience: Marked by Purpose
 Attendees reflect on their deeper “why,” create a personal word or symbol representing their purpose, and draw it on their arm — symbolizing a commitment to make it permanent on their hearts.
- Professional Photography Experience
 Participants receive professional portraits displaying their purpose symbol — a lasting reminder of their commitment to transformation.
 Your organization may also receive a 2-minute highlight slideshow featuring participants and their words of purpose — a powerful keepsake that captures the heart of your event and can be shared internally or online (with permissions).
- Connection with Attendees
 Chris is approachable, grounded, and fully present with your audience. He’s available before and after his keynote to meet attendees, take photos, and share meaningful conversation.
- Customized Reflection Moments
 Whether opening or closing your event, Chris creates intentional pauses that anchor your theme, objectives, and organizational values — ensuring the message of purpose lasts beyond the room.
AFTER THE EVENT – SUSTAINING TRANSFORMATION
Transformation doesn’t end when the keynote does — it begins there.
- Post-Event Debrief Call (Optional)
 Chris will connect with your team for a short post-event conversation to reflect on what resonated most with your audience and how to keep the momentum alive.
- Follow-Up Resource
 You’ll receive a short reflection video or message emphasizing one of the keynote’s key lessons — perfect for sharing with attendees or internal teams.
- Next-Level Growth Opportunity
 For organizations ready to go deeper, Chris offers the Transformation Cohort, a 2-day immersive experience (In person or virtual) built around The 7 Conditions of Transformation. This helps participants move from inspiration to sustained change.
A PARTNERSHIP FOR COMMUNITY TRANSFORMATION (optional)
When you book Chris, you’re not just bringing in a speaker — you’re partnering with a movement.
Chris is the founder of The Rooted Leadership Institute, a nonprofit organization dedicated to creating transformational spaces in communities across the country. Our framework was born out of philanthropy, and that spirit guides everything Chris does. His deepest passion and purpose is helping people come together to rediscover purpose, hope, and the power of community.
Chris and The Rooted Institute offers the Marked by Purpose community experience as an opportunity for communities to engage in transformation together. While this experience is sometimes offered as a contribution to select communities, we also partner with organizations who have the resources to fund or co-sponsor the experience as a way to invest in their people and community.
This community experience invites your community’s leaders, educators, business owners, and partners across sectors to come together — to breathe, connect, and begin the work of transformation. Chris will help your community take its first steps out of transaction and into collective action.
The event can be scheduled at a time that works best for your community, and your team simply provides the venue and local coordination. Together, we create a space for hope, belonging, and renewal.
Because in a world too often divided, all it takes is one person, one organization, one community — to begin the ripple of transformation.
When you book Chris, you don’t just host a keynote.
You build a legacy of transformation that continues long after the event ends.
In-Person | Virtual | Hybrid Options
TEDx Speaker, Org Psychologist, Leadership Consultant, Philanthropic Partner
Chris Pineda, PhD, has seen this truth proven again and again: in classrooms, boardrooms, and entire communities. From serving as CEO in healthcare, to guiding executives and educators, to partnering with philanthropic leaders on multi-year community initiatives, every step of his journey has carried the same charge: helping people uncover purpose and create lasting change.
Chris believes transformation is caught, not taught—it spreads through lived example, authentic connection, and the environments leaders create. This conviction led him to create the Marked By Purpose™ and the 7 Conditions of Transformation™, frameworks that equip leaders to build trust, align teams, and move beyond transactional culture into impact that endures.
Today, as a transformative speaker, organizational psychologist, and the founder of Groundwork Leadership and The Rooted Institute, Chris continues to walk alongside leaders and organizations, cultivating the conditions where both people and communities can thrive.
Signature Keynote: Marked by Purpose
"More than a keynote—a transformational experience.”
This transformational keynote was born from a near impossible challenge: to ignite lasting transformation in his community with the promise of unlimited resources. For three years, nearly every effort fell short. Change seemed out of reach—until Chris turned to the wisdom of his indigenous heritage.
From that breakthrough came the Culture of One and the 7 Conditions of Transformation—a framework that moves leaders and organizations beyond transactional culture into true transformation. At its foundation lies PURPOSE.
Through story, ritual, and reflection, Chris invites participants to uncover their deeper, mark themselves with a symbol, and memorialize it with a professional portrait—a lasting reminder of their commitment.
Audiences leave not just inspired, but marked by purpose—equipped with clarity and ready to spark transformation in their organizations and communities.
This keynote includes a Professional Portrait Experience.
Professional Portrait Experience
A fully styled on-site portrait studio allows participants to receive a professional photo displaying their purpose symbol—a personal and lasting reminder of their commitment to transformation.
For select events, Groundwork offers an optional Marked By Purpose Film—a short highlight piece that captures portraits, reflections, and the collective spirit of the experience. This can be produced after the event as an add-on to the keynote experience.
For events expecting 400+ participants (I don't know what the right number should be), additional photographers can be arranged to maintain a high-quality and efficient portrait experience. This visual artifact becomes a lasting symbol of your event’s impact.
YOUR EVENT EXPERIENCE
When you book Chris Pineda, you’re not just hiring a keynote speaker — you’re creating a transformational experience that will stay with your audience long after the event ends.
BEFORE THE EVENT – PREPARING THE GROUND
Most speakers deliver content. Chris creates transformation — and that begins long before he steps on stage.
- Customized Connection Call
 Chris will meet with your planning team to understand your audience, your goals, and the transformation you want to see. He doesn’t just tailor his keynote — he aligns it with your event’s purpose.
- Pre-Event Promo Video (Optional)
 Need to boost registrations or engagement? Chris will film a personalized video introducing Marked by Purpose and inviting attendees to come ready for a meaningful experience that’s far more than motivation.
- Attendee Welcome Message (Optional)
 For registered guests, Chris can record a short “I can’t wait to see you” message that thanks attendees for registering and sets the tone for reflection and anticipation.
- Pre-Event Resources
 Chris can provide a short blog or newsletter post on purpose, transformation, or leadership culture to help prime your audience before the event.
DURING THE EVENT – CREATING TRANSFORMATIONAL SPACE
Some speakers inspire for an hour. Chris transforms the room.
- Immersive Storytelling + Indigenous Wisdom
 Through powerful storytelling, reflection, and Filipino indigenous practices, Chris weaves together purpose, culture, and psychology to help audiences move beyond transaction and experience transformation.
- Interactive Experience: Marked by Purpose
 Attendees reflect on their deeper “why,” create a personal word or symbol representing their purpose, and draw it on their arm — symbolizing a commitment to make it permanent on their hearts.
- Professional Photography Experience
 Participants receive professional portraits displaying their purpose symbol — a lasting reminder of their commitment to transformation.
 Your organization may also receive a 2-minute highlight slideshow featuring participants and their words of purpose — a powerful keepsake that captures the heart of your event and can be shared internally or online (with permissions).
- Connection with Attendees
 Chris is approachable, grounded, and fully present with your audience. He’s available before and after his keynote to meet attendees, take photos, and share meaningful conversation.
- Customized Reflection Moments
 Whether opening or closing your event, Chris creates intentional pauses that anchor your theme, objectives, and organizational values — ensuring the message of purpose lasts beyond the room.
AFTER THE EVENT – SUSTAINING TRANSFORMATION
Transformation doesn’t end when the keynote does — it begins there.
- Post-Event Debrief Call (Optional)
 Chris will connect with your team for a short post-event conversation to reflect on what resonated most with your audience and how to keep the momentum alive.
- Follow-Up Resource
 You’ll receive a short reflection video or message emphasizing one of the keynote’s key lessons — perfect for sharing with attendees or internal teams.
- Next-Level Growth Opportunity
 For organizations ready to go deeper, Chris offers the Transformation Cohort, a 2-day immersive experience (In person or virtual) built around The 7 Conditions of Transformation. This helps participants move from inspiration to sustained change.
A PARTNERSHIP FOR COMMUNITY TRANSFORMATION (optional)
When you book Chris, you’re not just bringing in a speaker — you’re partnering with a movement.
Chris is the founder of The Rooted Leadership Institute, a nonprofit organization dedicated to creating transformational spaces in communities across the country. Our framework was born out of philanthropy, and that spirit guides everything Chris does. His deepest passion and purpose is helping people come together to rediscover purpose, hope, and the power of community.
Chris and The Rooted Institute offers the Marked by Purpose community experience as an opportunity for communities to engage in transformation together. While this experience is sometimes offered as a contribution to select communities, we also partner with organizations who have the resources to fund or co-sponsor the experience as a way to invest in their people and community.
This community experience invites your community’s leaders, educators, business owners, and partners across sectors to come together — to breathe, connect, and begin the work of transformation. Chris will help your community take its first steps out of transaction and into collective action.
The event can be scheduled at a time that works best for your community, and your team simply provides the venue and local coordination. Together, we create a space for hope, belonging, and renewal.
Because in a world too often divided, all it takes is one person, one organization, one community — to begin the ripple of transformation.
When you book Chris, you don’t just host a keynote.
You build a legacy of transformation that continues long after the event ends.
Signature Keynote: Marked by Purpose
(In-person, virtual, or hybrid)
WHERE PURPOSE BECOMES PERMANENT
Audiences leave Marked by Purpose not just inspired, but committed — with clarity of purpose, a personal symbol that represents their “why,” and a professional portrait that memorializes their commitment to transformation.
This transformational keynote was born from a near impossible challenge: to ignite lasting...
Culture in Action Workshop
(In-person, virtual, or hybrid)
Become the One Who Brings Transformation into the Room
Transformation doesn’t happen by accident — it grows when we create the right conditions. This transformational workshop is designed for leaders, professionals, and purpose-driven individuals who are ready to break free from transactional patterns and step into transformational living.
Through immersive dialogue, storytelling, and guided reflection, participants will...
The Transformation Cohort (2 Day Experience)
(In-person, virtual, or hybrid)
The Transformation Cohort
Become the One Who Brings Transformation into the Room
For organizations or communities ready to go beyond inspiration, this immersive follow-up experience helps participants move from purpose to practice through the 7 Conditions of Transformation.
Transformation doesn’t happen by accident — it grows when we create the right conditions. This 2-day in-person or...
Marked by Purpose: A Gathering for Community Transformation
Marked By Purpose: A Gathering for Community Transformation
Because real change begins when communities breathe together, connect deeply, and remember their shared purpose.
What would happen if your community rediscovered its shared purpose?
In this powerful gathering, organizational psychologist Chris Pineda, founder of The Rooted Leadership Institute, brings leaders, educators, business owners, and partners...
23 recommend Chris
Post your own verified review when you hire this speaker through eSpeakers.
Maps Community Foundation
On-Site
K.H., Executive Director, Maps Community Foundation
Verified @mapscu.comChris is a phenomenal leadership development consultant. His focus on transformational change is an inspiration for how we can work together within our organizations and communities to create significant positive impacts. I highly recommend any of the Groundwork courses and Chris as a speaker.
Scouting America
On-Site
M.M., Chief Philanthropy Officer, Pacific Crest Council, Scouting America
Verified @scouting.orgChris is a finely tuned spirit and has sharpened his edge as a moderator and facilitator. His ability to listen and summarize comments is phenomenal. He's the best of the best and has a deep commitment to excellence.
Walking Distance
On-Site
B.C., Co-Founder, Walking Distance
Verified @commongroundground.orgChris is a brilliant, creative thinker and a gifted teacher. He draws from a deep well of experience with people to inform theory and practice in the fields of leadership, conflict resolution, and peacebuilding.
Open Earth Foundation
On-Site
S.Y., Director of Oporations, Open Earth Foundation
Verified @cwce.orgChris is an exceptional speaker with an uncanny ability to share vulnerability and inspire those in attendance.
Lucy Escobar Coaching & Consulting
On-Site
L.E., Coach, Lucy Escobar Coaching & Consulting
Verified @lucyescobar.comChris, the facilitator, exhibited remarkable speaking ability that truly inspired and empowered everyone in attendance. His willingness to vulnerably share the challenges he faced and how he overcame them was not only inspiring but also deeply impactful. Chris effortlessly connected with the audience, building trust and rapport as a presenter and speaker.
Department of Public Safety
On-Site
H.H., Firearms Training Coordinator, Department of Public Safety
Verified @dpsst.oregon.govHaving been to a lot of conferences, seminars, formal and informal training sessions, I have seen a lot of speakers discussing a myriad of topics. As a professional trainer, I often find myself picking apart speakers and looking for both holes in their approach and ways I can improve my own speaking engagements. One thing I have found with Chris is that he not only has a command of the material he is teaching but also the humility that allows for his delivery to come across in a more engaging and genuine manner. Chris’s delivery has a way of leaving the listener on the edge of their seat, only to come through with what almost feels like a tangible item in your hand to be put to use. Chris has a ton of energy and positivity and even during some drier areas of instruction, I never felt “drug through the mud” as he has a way of making things feel upbeat, useful and connected to other topic areas. In a world full of negativity and cynicism listening to and learning from Chris has been a breath of fresh air. It has been quite a thing to witness and one I am very fortunate to have been a part of.
Bader Leadership Foundation
On-Site
B.W., Executive Director, Bader Leadership Foundation
Verified @bader.comChris' knowledge and passion for developing leaders has catalyzed my own leadership journey. Chris has taught me to embrace struggle and to follow my purpose as I strive to love, honor and serve the most important people in my life. His patience, understanding and mental toughness are a model to be imitated. I highly recommend him as an expert in personal and cultural transformation.
Boston College
On-Site
W.P., Assistant Women's Soccer Coach, Boston College
Verified @gmail.comI would recommend Chris as a speaker because of his vast knowledge, life experience, and ability to captivate a room with his story. Chris cares deeply for others and his authenticity shines through. I have had the pleasure of working with Chris for 5+ years and have been grateful for his expertise surrounding leadership and conflict resolution. He has done a wonderful job every single time and has helped my teams reach new heights. Chris is someone I recommend highly and can guarantee he will bring value to your organization.
Career Technical Education Center
On-Site
R.R., High School Principal, Career Technical Education Center
Verified @salkeiz.k12.or.usThe curriculum, cross-sector collaboration, and inspirational guidance from Chris provided me with powerful building blocks to grow my skills and confidence as a community leader. I feel better equipped to make an impact on my community as a result of this transformational experience.
Salem Angels
On-Site
B.G., Executive Director, Salem Angels
Verified @salemangels.orgI highly recommend Chris Pineda as an incredible speaker. He brings enthusiasm, motivation and passion to his presentations drawing from his life experiences. Chris' ability to speak from the heart with authenticity and wisdom resonates deeply with his listeners inspiring them to understand their potential. What really sets Chris apart is his skill in weaving analogies from his family heritage into his teachings. He leaves his audience with impact, empowering them to move forward in their lives with purpose and determination to put his teachings into practice personally, professionally and within their community.
Salem Chamber of Commerce
On-Site
T.H., Chief Executive Officer, Salem Chamber of Commerce
Verified @salemchamber.orgChris brings you in and makes you feel comfortable, even though he knows WAY more than we do on these topics. He is inclusive and allows exploration of thought. He spoke to a group of leaders in our community and provided a powerful opportunity to become stronger leaders within the communities we serve. As a nonprofit executive, I very much benefited from networking with a diverse group of fellow organizational leaders, each serving unique constituencies across Salem. Deep relationships were forged within our time together, based on empathy and understanding across unique viewpoints.
Early Learning Hub
On-Site
L.H., Executive Director, Early Learning Hub
Verified @earlylearninghub.orgParticipating in Groundwork Leadership Institute lead by Chris was a time to reflect, engage with colleagues, and make new connections. The bonds formed there are ones that will span the rest of my career. The curriculum is relevant and there is ample time to practice, hone skills, and receive feedback. This program afforded me the opportunity to make changes to how I approach problems, and connect with people in a deeper way.
Blanchet Catholic School
On-Site
B.W., President, Blanchet Catholic School
Verified @blancbetcatholicschool.orgChris and the Groundwork curriculum has had an impact on me as a leader of my school and helped me become more connected to the greater Salem community through the vast network of professionals that I had the opportunity to work with throughout the year. Now, three years later, I continue to discover ways in which this experience has helped shaped me in my current role at Blanchet.
Catholic Community Services
On-Site
J.S., Executive Director, Catholic Community Services
Verified @mwinv.comParticipating in Groundwork and working with Chris gave me the time, with skillful facilitation, and in the company of other amazing people, to discover what is most important in my life and the support I needed to adjust my efforts accordingly. Life was good before and even better now.
Commonground | Design, Development & Construction
On-Site
Z.R., Co-Founder & Managing Director, Commonground | Design, Development & Construction
Verified @reitan.coChris and I met during a leadership cohort put on by our local Chamber of Commerce. During that time, we became fast friends and after the programming ended, we made it a point to connect regularly. Now, years later, I consider Chris one of my best friends and couldn’t be more proud of what he’s accomplished since connecting with him. Firstly, he’s one of the most driven, disciplined and focused individuals I know. During the early stages of Groundwork— his self-designed leadership curriculum— I was fortunate enough to be a part of one of his cohorts and it completely rewired my way of thinking about how to be a leader. With his “rooted in” approach, he navigates you through every day interactions and how you can show up in those interactions as a more genuine, empathetic and outward person. We’ve seen tremendous success in our community in organizations that are using his framework and this is just the beginning. I’d recommend to anyone in an organizational leadership role to reach out to Chris. He’s someone you should know and if Groundwork has had the impact in our community, it can have the same impact in yours.
Northwestern Mutual
On-Site
J.V., Wealth Management Advisor, Northwestern Mutual
Verified @mn.comChris Pineda is a fantastic leader, developer, and human being. He cares deeply about his community and humanity. He has a tremendous work ethic and a strong knowledge in his field. He works tirelessly for his clients and community making them better people. Through Groundwork Leadership Institute, I've grown personally and professionally. His leadership and orchestration of the institute has impacted me. I highly recommend grabbing a cup of coffee with Chris in person or virtually to learn how he can benefit you, your community, and/or your company.
Mountain West Philanthropies
On-Site
J.T., Vice President, Mountain West Philanthropies
Verified @mwinv.comChris consistently exhibits humility and gritty determination in finding and discerning solutions. It’s these moments where you really learn what someone is made of and Chris stood tall and shined each and every time despite uncertainty and associated fear of the unknown. It’s impossible for me to adequately describe in words the significance of what Chris has accomplished in our city and the character and abilities he possesses that made it happen. I will say it this way, I will be 53 years old this year and have been leading and serving in business, non-profit, and faith organizations for over 25 years. In all my experience, Chris is in my top three list for people that I would want to work with, serve with, lead with, and tackle any problem with. I trust him and his abilities that deeply.
Groundwork Leadership Cohort
On-Site
P., Executive Level Leader, Groundwork Leadership Cohort
After working with Chris, our organization has improved communication with staff and community in BIG ways!
Groundwork Leadership Cohort
On-Site
P., Executive Level Leader, Groundwork Leadership Cohort
Personally, it provided me with a perspective that I had yet to really contemplate. The idea that any of the work that we attempt to accomplish within our organization will only grow as much as our soil will allow it. Therefore, if we don't do anything to tend to that soil (people) we can only expect limited results. For me personally that was a big discovery.
Groundwork Leadership Cohort
On-Site
P., Executive Level Leader, Groundwork Leadership Cohort
A highlight for me was identifying things that could have been avoided if we had created the right "Soil" in advance. Soil meaning a healthy work culture.
Groundwork Leadership Cohort
On-Site
P., Executive Level Leader, Groundwork Leadership Cohort
After Chris talked to us about growing accountable people instead of holding people accountable we began holding accountability groups as an organization and I was so surprised by the response I got from my employees. We began having wonderful open discussions about understanding one another and seeing people deeply that can directly impacted the individuals ability to hold themselves accountable.
Groundwork Leadership Cohort
On-Site
P., Executive Level Leader, Groundwork Leadership Cohort
Chris opened my eyes as a leader to these important steps: realizing it takes time and effort to prepare our "Soil" aka people, being clear on our "why", understanding that conflict is normal and with the right attitude and skill set it can lead to growth and transformation.
Regional Maps Credit Union
On-Site
P., Participant, Regional Maps Credit Union
This was a transformational experience for me! Chris was Dynamic and Funny!



































