John T. Peters has consistently been a "change agent" throughout his career, known for his innovative approaches and willingness to embrace risks. He is the Founder of Strategic Partnership Advisors, a consultancy specializing in travel, tourism, media, and Special Improvement Districts. Currently, as the Executive Director of the Main Street Business Alliance, John is at the forefront of transforming Main Street by integrating his extensive corporate knowledge with an entrepreneurial mindset and technological expertise, greatly enhancing the district's operations, marketing, and public relations, and overall success of the district's businesses.

His tenure at USA TODAY as President of the Travel Media Group was marked by the development and launch of groundbreaking multi-platform digital products, including "The Point," an entertainment platform for hotels, and Experience Travel, a diverse travel planning portfolio. Under his leadership, USA TODAY Travel became one of the top five internet travel sites.

Before USA TODAY, John played a pivotal role in digital strategy and business development at Rand McNally, and was CEO of Tripology.com, an interactive travel referral service, a startup that he sold to Rand McNally. He also launched the innovative "Best of the Road" program in partnership with the Travel Channel, and USA TODAY, garnering over a billion media impressions in the first year.

In the earlier stages of his career, John co-founded Zeus Tours & Yacht Cruises, which he eventually sold to FAR&WIDE Travel Corp, where he then became the VP, Marketing & Strategic Partnerships. He was then instrumental in the launch of Endless Vacation Rentals at Wyndham Worldwide, showcasing his ability to identify and capitalize on market opportunities.

Recognized as "Innovator of the Year" by the US Travel Association, John's career is a testament to his commitment to optimizing consumer experiences through technology and his adeptness at navigating and leading businesses through change.