Matthew Bailey
Matt Bailey has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and keynoted online marketing training to Proctor & Gamble, Johnson & Johnson and Disney/ABC. They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts.
Matt is a 20-year veteran and master of digital marketing. His marketing concepts are in demand from companies like Goodyear, Google, Johnson & Johnson, Proctor & Gamble, Hilton International, IBM, Deloitte, Toys R Us and Enyclopedia Britannica. His book, Internet Marketing: An Hour a Day is touted as the must-have bible of online marketing.
Matt is a practicioner that has developed digital marketing systems for companies that have enabled higher profits, more effecient workflows and comprehensive profit-generating strategies for his clients. He is now taking his knowledge beyond the boardroom, offering his experience and insights to new markets.
Background Story
Matt Bailey's interest in the Internet began when the release of the movie "WarGames" and his father's purchase of a Commodore 64 serendipitously coincided. Armed with this fantastic new machine and inspired by the film, Matt schemed to change his school grades, stopped only by the insurmountable obstacle of a high school that had yet to adapt this up-and-coming technology.
Undaunted, Matt became a student of the Internet in its earliest forms: BBS, ARPANET, Compuserve, and the infamous AOL disc. When he graduated from college, however, the commercial Internet was not yet a viable form of employment. Matt pursued a career in sales, patiently waiting for the day he could combine his love of marketing with his passion for the Internet.
Matt was an internet entrepreneur in the early 90s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.
After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry and SiteLogic has quickly risen as one of the top online marketing agencies. Matt has consulted with hundreds of companies and agencies including Goodyear, Experian, Gerber Life, Hilton International, The State of South Dakota, The State of Pennsylvania, Maximus, Deloitte, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R ‘Us, Forbes.com and The Mexican Board of Tourism.Matt has traveled the world over, training businesses and marketers on how to develop Internet marketing strategies.
Matt's company, SiteLogic is based on the principle of training and educating businesses on the value of analytics and making decisions based on the evidence of testing and measurement, rather than opinions and guesses. SiteLogic provides analytics support to many multi-national companies, ecommerce properties and both B2B and B2C industries. SiteLogic also provides usability testing and search engine optimization; both based on analytics value, which focuses on profits as the ultimate measurement of success.
Renowned Speaker & Trainer
Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. He is sought after internationally as a seminar presenter and teacher; Matt speaks regularly for the International Search Engine Strategies conferences and training classes, The Direct Marketing Association, the American Advertising Federation and various other events around the world.
Matt provides in-house internet marketing training on a regular basis. The companies where Matt has trained include:
Google, Experian, Abbot Laboratories, Eaton Corporation, Hewlett-Packard, Randall-Reilly Publishing, The Direct Marketing Association, American Greetings, AAA, Proctor & Gamble, South Dakota Tourism, Parenting Publications of America and ADC.
Online Marketing Qualifications
- Matt is the author of Internet Marketing: An Hour a Day (Sybex, Spring 2011).
- Matt oversees The Direct Marketing Association’s SEO Training and Certification Program as the content development director. He is also the DMA’s instructor for the 2-day Internet Marketing Training.
- Matt serves on the advisory board for Incisive Media’s Search Engine Strategies Conferences. As one of the conferences’ highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.
- Matt is the Internet Marketing faculty instructor for Market Motive, an online training resource for marketing professionals. Market Motive provides subscription-based learning and Master Certification for online marketers.
- Matt is a content author for Lynda.com, providing online training for marketers.
- He is an adjunct faculty member for the groundbreaking Mini-MBA Program at Rutgers, The State University of New Jersey, the first Apple iPad-taught curriculum for marketing professionals in the country.
- Matt is a frequent source for online marketing knowledge and has been quoted in The LA Business Journal, MSNBC.com, ComputerWorld.com, TechRepublic.com, FlashNews and the Wall Street Journal. He’s shared his views on web analytics live on air with The Mancow Show and Overnight America.
Matt Bailey has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and keynoted online marketing training to Proctor & Gamble, Johnson & Johnson and Disney/ABC. They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts.
Matt is a 20-year veteran and master of digital marketing. His marketing concepts are in demand from companies like Goodyear, Google, Johnson & Johnson, Proctor & Gamble, Hilton International, IBM, Deloitte, Toys R Us and Enyclopedia Britannica. His book, Internet Marketing: An Hour a Day is touted as the must-have bible of online marketing.
Matt is a practicioner that has developed digital marketing systems for companies that have enabled higher profits, more effecient workflows and comprehensive profit-generating strategies for his clients. He is now taking his knowledge beyond the boardroom, offering his experience and insights to new markets.
Background Story
Matt Bailey's interest in the Internet began when the release of the movie "WarGames" and his father's purchase of a Commodore 64 serendipitously coincided. Armed with this fantastic new machine and inspired by the film, Matt schemed to change his school grades, stopped only by the insurmountable obstacle of a high school that had yet to adapt this up-and-coming technology.
Undaunted, Matt became a student of the Internet in its earliest forms: BBS, ARPANET, Compuserve, and the infamous AOL disc. When he graduated from college, however, the commercial Internet was not yet a viable form of employment. Matt pursued a career in sales, patiently waiting for the day he could combine his love of marketing with his passion for the Internet.
Matt was an internet entrepreneur in the early 90s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.
After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry and SiteLogic has quickly risen as one of the top online marketing agencies. Matt has consulted with hundreds of companies and agencies including Goodyear, Experian, Gerber Life, Hilton International, The State of South Dakota, The State of Pennsylvania, Maximus, Deloitte, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R ‘Us, Forbes.com and The Mexican Board of Tourism.Matt has traveled the world over, training businesses and marketers on how to develop Internet marketing strategies.
Matt's company, SiteLogic is based on the principle of training and educating businesses on the value of analytics and making decisions based on the evidence of testing and measurement, rather than opinions and guesses. SiteLogic provides analytics support to many multi-national companies, ecommerce properties and both B2B and B2C industries. SiteLogic also provides usability testing and search engine optimization; both based on analytics value, which focuses on profits as the ultimate measurement of success.
Renowned Speaker & Trainer
Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical. He is sought after internationally as a seminar presenter and teacher; Matt speaks regularly for the International Search Engine Strategies conferences and training classes, The Direct Marketing Association, the American Advertising Federation and various other events around the world.
Matt provides in-house internet marketing training on a regular basis. The companies where Matt has trained include:
Google, Experian, Abbot Laboratories, Eaton Corporation, Hewlett-Packard, Randall-Reilly Publishing, The Direct Marketing Association, American Greetings, AAA, Proctor & Gamble, South Dakota Tourism, Parenting Publications of America and ADC.
Online Marketing Qualifications
- Matt is the author of Internet Marketing: An Hour a Day (Sybex, Spring 2011).
- Matt oversees The Direct Marketing Association’s SEO Training and Certification Program as the content development director. He is also the DMA’s instructor for the 2-day Internet Marketing Training.
- Matt serves on the advisory board for Incisive Media’s Search Engine Strategies Conferences. As one of the conferences’ highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.
- Matt is the Internet Marketing faculty instructor for Market Motive, an online training resource for marketing professionals. Market Motive provides subscription-based learning and Master Certification for online marketers.
- Matt is a content author for Lynda.com, providing online training for marketers.
- He is an adjunct faculty member for the groundbreaking Mini-MBA Program at Rutgers, The State University of New Jersey, the first Apple iPad-taught curriculum for marketing professionals in the country.
- Matt is a frequent source for online marketing knowledge and has been quoted in The LA Business Journal, MSNBC.com, ComputerWorld.com, TechRepublic.com, FlashNews and the Wall Street Journal. He’s shared his views on web analytics live on air with The Mancow Show and Overnight America.
5 Keys to Integrate your Online Marketing
"How much time and money should I spend on social media" is the typical question i get at conferences. However, it's the wrong question! Your social media interaction should be based on your strategy, which guides all of your marketing. We will take a top-down approach on how your marketing, branding, SEO, content marketing and social media should all be aligned to a single strategy.
Once these elements are aligned, a clear plan will emerge based on...
Teach New Dogs Old Tricks: 10 Old Fashioned Sales Techniques that Work Wonders Online
In all of the years that I have been working online, I find that I keep coming back to the sales training that I received nearly 30 years ago. Concepts and fundamentals I learned back then are always guiding me and are just as effective.
I find that sometimes, sales and marketing veterans feel that they have been passed by in this digital age. I say, "Not so!" Your sales training is invaluable and provides a much needed foundation for today's online...
Customer Journey Workshop
Doing things "the way they've always been done" isn't going to work anymore. Customers are more demanding, have higher expectations and judge everything based on thier experience with a company oir a brand.
Pull apart your organization's process from the customer's standpoint. In this workshop, Matt will walk you througn how to break down your processes from the customer viewpoint, identify friction points and develop new strategies tied to revenue.
This can be...
5 Easy Emails that Net BIG Revenue!
Don't call it a comeback, but email is and has been the strongest marketing channel for years. Time and time again, email consistently rates the highest in ROI - by far!
Many organizations have left their email programs to languish and only send the "business-as-usual" monthly blast email...and losing subscribetrs in the process.
Matt presents 5 of the easiest emails you can send, which will increase revenue, engage your subscribers and develop loyal...
Digital Transformation Workshop
Companies everywhere have learned that digital not only increases the speed of business, but it makes business more trackable, plannable and profitable.
Don't get left behind! In a 1 or 2-day workshop, Matt walks your company or team through a complete digital transformation workflow. From acquisition to lead/sale to loyalty, each section examines the available technologies best suited to the message and "voice" of your brand.
Matt helps you to develop a...
7 Steps to an Integrated Marketing Plan
A lack of strategy is most likely your #1 obstacle to effective marketing.
Companies tend to have a content marketing strategy, Facebook strategy, a search strategy, an email strategy and so on.... and everyone is exhausted and left to wonder if it works!
Wouldn't it be nice to integrate all of these activities into a single, practical and measureable single strategy?
Matt provides you with the 7 Steps to a Successful Integrated Marketing...
Turn Data into Action
Challenged by charts and graphs?
Wondering how to interpret data to find information?
This virtual workshop enables you to align analytics to your business strategy. Through activities that walk you through the important numbers, the relevant data, and find the metrics that matter.
Rather than lectures, this active workshop teaches you how to avoid the data dump and spot the actions that will improve your marketing campaigns and...
Build your Business with Google Ads
More and more people reply on search to provide answers and businesses around the world have found search ads to be the lowest-cost, best-return advertising in their marketing portfolio.
Google Ads, while effective, can be a daunting task to set up, manage and operate. Matt prepares you with activites that will refine your...
