Philippa Gamse
CMC
CA, USPhilippa is a Professor of Digital & Social Media Marketing at Hult International Business School. She also teaches for the UC Berkeley Extension, and has recently been appointed to the faculty of Market Motive, a leading global provider of digital marketing certification programs.
Endorsed by Guy Kawasaki, Vint Cerf (the "father of the Internet"), Jim Sterne, Anne Holland, Avinash Kaushik, Beth Kanter, and over a dozen senior business executives, Philippa is the author of 42 Rules for a Web Presence That Wins (2nd ed.) The book gives business owners and executives a strategic framework for website and social media success.
"Philippa has put together dozens of gems to help you get more from your web presence, and think deeply about your business, your customers, and how to approach them." Dr. Mark S. Albion, Co-Founder, More Than Money Careers, LLC, & former professor, Harvard Business School.
A web strategy pioneer, Philippa has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your web presence. Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.
Philippa was the sole featured expert for a cover story on effective web strategies for UPS "Compass" Magazine, distributed to more than 1million businesses. She presented the opening keynote for a MarketingProfs Online University course Websites That Work. She is a Certified Management Consultant - an ISO-accredited designation recognized in over 60 countries.
Philippa generates over 70% of her speaking business from repeat business and referrals. Her clients include Hilton Hotels International, Harley-Davidson Motor Company, Goodwill Industries, Inc., American Bus Association, American Rental Association, MedSEEK, and Luxury Real Estate.com
Her clients say:
"I enjoyed your session immensely! . .Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!"
Gazo Namoglu, CEO, Arris Systems, Inc.
"This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. What I really liked was Philippa's strong marketing savvy combined with her technical knowledge. She really gets how to focus your positioning statement, and then reinforce it. She is a perfect fit for these tough economic times when members want real take-aways from the meetings."
Phil Enscoe, TEC Chair, Wisconsin
"There were many wonderful comments about your presentation at our conference, as you really hit a chord with those trying to make the emotional connection with their audiences. You provided a frame of reference that is in itself an invaluable tool for anyone inviting others to engage with their Web presence." Gale Wilson-Steele, CEO, HealthMedia Syndicate
Philippa is a Professor of Digital & Social Media Marketing at Hult International Business School. She also teaches for the UC Berkeley Extension, and has recently been appointed to the faculty of Market Motive, a leading global provider of digital marketing certification programs.
Endorsed by Guy Kawasaki, Vint Cerf (the "father of the Internet"), Jim Sterne, Anne Holland, Avinash Kaushik, Beth Kanter, and over a dozen senior business executives, Philippa is the author of 42 Rules for a Web Presence That Wins (2nd ed.) The book gives business owners and executives a strategic framework for website and social media success.
"Philippa has put together dozens of gems to help you get more from your web presence, and think deeply about your business, your customers, and how to approach them." Dr. Mark S. Albion, Co-Founder, More Than Money Careers, LLC, & former professor, Harvard Business School.
A web strategy pioneer, Philippa has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your web presence. Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.
Philippa was the sole featured expert for a cover story on effective web strategies for UPS "Compass" Magazine, distributed to more than 1million businesses. She presented the opening keynote for a MarketingProfs Online University course Websites That Work. She is a Certified Management Consultant - an ISO-accredited designation recognized in over 60 countries.
Philippa generates over 70% of her speaking business from repeat business and referrals. Her clients include Hilton Hotels International, Harley-Davidson Motor Company, Goodwill Industries, Inc., American Bus Association, American Rental Association, MedSEEK, and Luxury Real Estate.com
Her clients say:
"I enjoyed your session immensely! . .Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!"
Gazo Namoglu, CEO, Arris Systems, Inc.
"This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. What I really liked was Philippa's strong marketing savvy combined with her technical knowledge. She really gets how to focus your positioning statement, and then reinforce it. She is a perfect fit for these tough economic times when members want real take-aways from the meetings."
Phil Enscoe, TEC Chair, Wisconsin
"There were many wonderful comments about your presentation at our conference, as you really hit a chord with those trying to make the emotional connection with their audiences. You provided a frame of reference that is in itself an invaluable tool for anyone inviting others to engage with their Web presence." Gale Wilson-Steele, CEO, HealthMedia Syndicate
The Top Seven Rules that Define your Digital Strategy
Effective digital marketing requires consistently well thought-out and well executed strategies and tactics. Many decisions are involved in ensuring that you're investing wisely in your online presence, making the most of all opportunities, and maximizing your return on investment.
This program discusses the most effective strategies and tactics for ensuring a winning website, social media and mobile presence. ...
Leadership Best Practices for Digital Success
With good planning and implementation, your digital presence should be both a revenue-generating and a cost-savings centre that positions you at the cutting edge of your industry.
But instead of fitting conveniently into a “box” within one department, the web and social media impact your entire business. The hierarchical management structure of many organizations doesn’t just fail to leverage digital opportunities – it quite often sabotages them!
So, where does your...
Creating Digital Connections - With Feeling!
Visitors to your digital presence make decisions on an emotional basis, even if they quickly rationalize those decisions. Yet many websites are dry, unappealing, and often frustrating. Social media communications simply promote "company-speak", and fail to engage their followers in authentic dialogue.
So is it really possible to connect emotionally on a screen? How do we show that we recognize who our visitors are and what they...
Big Data for Any-Size Company
I’ve audited over 5,000 web presences since 1995, and over 95% of them were leaving money on the table – either through missed opportunities for sales and leads, or through time and energy expended to little or no avail.
There are plenty of evaluation tools, both for your website, and increasingly, for social and mobile media. Yet many business owners are still not sure how to measure their digital success, or how to identify clear problems – and they’re leaking money and...
