With over 25 years of speaking experience, Linda has been lucky enough to speak around the world for major corporations (American Express, Singer, United Rentals, Pantaloon, National Retail Federations - to name just a few) on topics related to all aspects of retail presentation, customer service and promotions.

Linda gives seminars on a wide variety of retail topics nationally and internationally, was a member of the National Speakers Association and writes for several B-to-B retail magazines. She has authored: "100 Displays Under $100", "Feng Shui for Retailers", "A Practical Guide to Visual Merchandising" as well as eight custom corporate visual standards manuals for major corporations in the USA and South America: American Express TRS, Singer, Saks Fifth Avenue, United Rentals, Lancome Cosmetics, RORI (Caracas, Venezuela), The Bowling Proprietors Association of America, Armi Studio and Totto (Colombia.)

Linda's philosophy in giving seminars is to give as much information as possible, make it clear and easy to implement. Attendees walk out of her seminars inspired to make changes to their stores, offices and homes. The seminars are very slide intensive with usually at least 150 - 350 photo slides to keep people entertained, educated and help them remember the ideas offered during the session. Each of her sessions are customized for the group, client or organzation.

As an expert in visual merchandising and store design, Linda consults with retailers of all types/sizes and categories on increasing sales through improved visual strategies including help with overall presentation, fixturing, store layout and design, renovations, color and materials, display, lighting and signage. She also does hands-on VM training sessions for retailers based on their standards, image and brand.

Working with the concepts of Feng Shui for 17 years, Linda brings this knowledge into her work to help retailers achieve balance and success with their ventures.

Currently, Linda's expertise was also shared part-time for eight years with students at The Art Institute of Portland, OR. Formerly, she taught at Parsons School of Design in NYC for 12 years.

William Lorenzen, Assistant Visual Director at Saks Fifth Avenue during the late 90's wrote the following in the front of the SFA Corporate Visual Merchandising Manual:
"Linda Cahan of Cahan & Company was hired to edit the entire work and add her objective viewpoint and ideas as a visual merchandiser but also as someone from the outside who had never worked for Saks Fifth Avenue. No other person who has never worked for SFA knows as much about visual merchandising as she and I doubt anyone ever will."

Refresh & Repeat: 10 Secrets to Keeping Your Store New & Exciting

Blow the dust out of your store and give it fresh appeal – affordably. Learn 10 secret (and easy!) ways to create a new feeling in your existing space and keep customers coming back to see what's new. Then, learn how to keep refreshing on an ongoing basis to make your store feel new all the time. It's a "refresher course" you can't miss.

Let's Get Visual! Visual Merchandising and The Basics of Excellent Presentation

 Behind every show-stopping store, there are (not so secret) secrets. Explore everything about visual merchandising from the basic building blocks to the icing, including:           ​​​​​​​​​    • The science and fascination of Retail Color Psychology. Sound like a genius to your customers, friends and family as well as get a better sense of what colors to use in your store and in your life – and why.​​​​​           

• Using Sensory Merchandising will create amazing memories of your store for customers. People want experiences more than "stuff" and using emotional and sensory techniques will help create those experiences. Learn Why we Buy and How we Retain and Remember a shopping experience​​          

• Basic Design Techniques of lighting, signage and interior and window display create the icing on your cake. These are what set you apart from your competitors. Behind every show-stopping store, there are (no so secret) secrets. Explore everything about visual merchandising from the basic building blocks to the icing, including:           

• How do people prefer to shop rather than how we make them shop.​           • Merchandising Techniques for soft and hard lines​​                                  

• Light Up your store right the first time​​​​​                    

• Find and Finesse your Focal Points​​​​​                     

• Window Displays for all types of retail​​​​                        

• Basic Design & Display Techniques • Basic Design & Display Techniques: Flow, Balance, Angles and Geometry create the icing on your cake. These are what can set you apart from your competitors.

See what other retailers are doing and get some ideas of what could work for your business.

New Trends in Retail Design & Smart Tips for Fresh Visual Merchandising

POWER TO THE POLISH: Empower Employees to Keep Your Stores Shining & Selling

Shelves stocked. Floors clear. Windows sparkling. Keeping your stores as polished every day as your grand opening is a challenge. How do you get employees to care as much as you do? Give them the tools and training they need to take a more active role keeping your stores looking their best. This course will give you the tools to train staff, empower them to take ownership of your store's appearance and a how-to to develop your own visual standards guide; ideal for communicating the what and why behind your store's design and build-outs. 

NEW TRENDS IN RETAIL DESIGN AND SMART TIPS FOR FRESH VISUAL MERCHANDISING ​  (1 hour)​​​​​​            

Wonder how to get that "wow" factor in your store? Want to learn what's new in retail design that can work for your store? Get inspired to make some positive changes plus learn easy visual merchandising tips to engage your customers and create more sales.  You'll walk away from this this info-packed session with at least five great ideas to transform your store - and sales.

TURNING CUSTOMER CRAZINESS INTO SALES  (1 hour)

Understanding the psychology of what people respond to will help you give customers what they want. What gets people to buy from you instead of your neighbor or the big box down the street? How and why people buy starts with the experience they feel when they see your store. Learn how to increase the positive experiences for your customers using the knowledge of how they shop, how they'd prefer to shop and what simple, affordable and small things you can do right now to increase your sales and your customers positive perceptions of your store.

STORE DESIGN ON A SHOESTRING: Design or Renovate - great store design tips from start to finish ​(1 hour but can go to 2 hours easily)​​           

1. Getting started ​​​​​​              ​ ​          

2. What's your image? Easy ways to create a fresh and individualized store image                        ​​​​​​​​         

3.  Trends in new store design: Pick and choose what ideas will work for your new store image    ​​​​​​​​​         

4.  What's the budget?  Set your budget to get the job done right​                                                  

5.  Create a floor plan that flows: Some simple floor plan ideas that make sense                            

6.  Light it right the first time: avoid expensive mistakes                                                                  

7.  To Do List:  Obtain a chronological "to do" list designed for a new store or renovations. This seminar can be stretched into a half-day workshop.​

Hands-On Design Workshop  (2.5 hours + 1 hr.seminar)​​​                        

In this workshop you will be part of a team that designs the "ultimate" (your attendees) store. You will have an opportunity to throw out ideas you've been considering for your store as well as learn from your peers. This is fun, fast-paced and stimulating. You will come away from this with many great ideas for your own store plus new contacts and friends you've made through networking. Format: One half day or from 9-4pm​​​​​​​        

I've given this workshop for the NRF, IRDC, ARA, FarWest, Dance Retailers and many other retail organizations. It has always been a big hit with attendees as while they learn about store design, they also get to interact, share ideas and connect with their peers.

The High Five of Success: 5 Things You Can Do Right Now to Enhance Your Life and Business

FENG Sweet SHUI: Easy Feng Shui for Retailers - or Anyone (By the author of 'Feng Shui for Retailers')