Keynotes That Kill: How Your Program Titles Make or Break Your Brand

Get Ready to Take Your Speaking Career to the NEXT LEVEL! Discover the Secret to GRAB Your Audience & Increase Bookings…

Copy & Branding Secrets from a Psychology-Driven Copywriter

1- EXCITE YOUR READER

Don’t let your brand be drowned out by your competition, underwhelming content, or information overload.

It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline, the stronger the urge to click on the link and flip the pages.

Celebrating 53 years of the “I Have A Dream Speech” Infographic

DR. MARTIN LUTHER KING, JR.
53 years ago, Martin Luther King Jr. gave one of the most famous and influential speeches in American history. The “I Have a Dream” speech was effective not just for its words, but also for Dr. King’s impassioned delivery. It represented the feelings of millions of people fighting for civil liberties. The speech, given by a lesser man in a lesser setting may not have earned the same attention. Dr. King knew if he were to truly help bring about change, he would need a speech and setting that would inspire. The March on Washington and “I Have a Dream” speech caught the attention of a nation, and brought it closer to the much-needed change.

Nail the Sale! 5 Ways to Stand Out from the Crowd

The problem with buyers today is that they’re empowered, and they know it.

That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.     

Getting the biggest bang for your buck? What meeting planners expect from professional speakers.

While preparing my presentation set-up for a keynote at a recent conference, the meeting planner ran toward me in a panic, apologizing for being pulled in ten different directions, simultaneously. She explained that there were several items demanding her immediate attention. Her committee were in a time crunch, trying to locate the whereabouts of one of the panelists due to appear in a morning breakout session. In addition, tensions were building amongst attendees as the registration software was inexplicably malfunctioning, resulting in lengthy line-ups and delays at the welcome booths. Boxes containing sponsors’ promotional materials were missing and presumed lost en route, as the conference facility’s shipping and receiving department and the planner frenetically exchanged text messages. Meanwhile, the banquet manager was waiting for her at the back of the room, needing approval to add seating for the luncheon, in order to accommodate a number of special guests who confirmed their attendance that morning.

Meetings industry is looking great in 2016!

Last week at IMEX America (one of the largest meetings-related events in the world), I attended three different sessions on the “state of the union for meetings”. I was curious if my speaker friends could look forward to more engagements, or if I should tell them to start tightening their belt.

Want to know what the outlook is?

5 Ways Emerging Speakers Can Look Like a Big Fish

Many new speakers agree that it feels like an uphill battle to get their speaking career off the ground. Can you relate? Some speakers assume that the only way to get bookings is with a big budget to market themselves  or do a crazy publicity stunt, because those things will make them stand out from the competition.

Don’t be fooled into thinking that you need to spend a ton of money or do something crazy, because the truth is that you just need to show meeting planners the value you provide before the event, through your presentation, and after the event. Once you’ve built a strong reputation, it becomes much easier to get noticed and start booking speaking engagements.