You’ve done it–you’ve pulled off your first virtual event! But your job isn’t entirely done. Now it’s time to create a virtual post-event survey to hear from your audience.
Whether for in-person or virtual events, post-event surveys are an incredibly valuable tool.
They provide you with critical feedback about what worked in your event and what didn’t. That way, you can use this information to improve your next event, and so on and so on.
But if you want your virtual post-event surveys to really be effective, you need to ask the right questions.
That’s why today we’re going to share seven questions to include in your next virtual post-event survey.
7 Questions to Include in Your Virtual Post-Event Survey
1. How satisfied were you with the virtual event?
There’s a reason this type of question is almost always included in post-event surveys: it’s a great way to get an audience member’s overarching opinion of your event.
Whether you have them rate on a scale of one to 10, out of five stars, or any other rating system, you can use this feedback to get a broader vision of audience satisfaction.
One or two dissatisfied audience members might not be the biggest red flag. But when it becomes a common theme? It’s time to make some changes.
2. How can we improve our next virtual event?
Use this opportunity to pick your audience’s brain. They’re often an untapped source of inspiration and ideas for improving your next event. After all, what’s better than hearing it right from the horse’s mouth?
One innovative way to improve your next virtual event is by using attendee avatars. Find out more about this here.
3. Why did you decide to attend this event?
One of the best ways to get attendees for your NEXT virtual event, is to find out what brought attendees to your last virtual event. Then, you can use that information to craft your marketing efforts and content for future events.
And what better way to do so than with a virtual post-event survey?
4. What was your favorite part of our virtual event?
The answers to this question are incredibly telling.
Maybe you invested in a gamification tool or another exciting feature for your virtual event thinking everyone would love it. When you take a look at these answers, maybe you’ll find out it was actually the interactive polls during your virtual event they liked best.
Armed with these answers, you’ll know what to focus your resources on for your next event.
5. What, if anything, did you dislike about this event?
It can be tough to get this kind of feedback but consider it an opportunity to do even better next time.
There’s always going to be someone that doesn’t like something that everyone else said was their favorite. But when you notice a bunch of responses saying they disliked the same thing, take this into account when you plan your next event.
6. How accessible/easy to navigate was the virtual event platform?
Unreliable or difficult virtual event software can ruin a virtual event before it begins. Even if you have stellar content and speakers, your audience won’t have a great experience if they’re frustrated by technical difficulties and other issues.
This question is useful to find out if the current virtual event platform you’re using is the best option for future events.
If you notice a lot of people respond that it was difficult to use or access the platform, you might also consider providing a training video ahead of your next event or more clear instructions for joining.
Are you moderating a virtual event? Here are some tips for helping it go off without a hitch.
7. Do you have any other questions or feedback to share?
This is an especially important question in a virtual post-event survey for helping your audience feel heard. They need to know their opinion is valued, and this question gives them the opportunity to include what’s on the forefront of their mind after your event.
Want your audience to rave during your next virtual post-event survey? A surefire way to achieve this is by hiring incredible event speakers! To help you make the right choice, check out these six questions to ask a keynote speaker before your next virtual event.
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