Speakers have an advantage when it comes to selling.
You see, the “most significant shift in economic history” has forced all who sell to change the way they engage with buyers. Retail industry expert and speaker Michael Dart described it this way in the Wall Street Journal. He said buyers need “such an awesome connecting experience that they will go out of their way to come to you.”
The problem with buyers today is that they’re empowered, and they know it.
That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.